MCG’s Museums+Tech 2016

MCG’s Museums+Tech, the conference formerly known as the Museums Computer Group’s Museums on the Web (UKMW), was held at the Wellcome Collection in London on 19 October 2016. This page is now a static snapshot of the day.

Check out event reports, tweets and other social media, photos, speaker slides and more highlights from Museums+Tech 2016.

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This year’s conference will be better than ever with two inspirational keynotes, 10 informative presentations and seven provocative lightning talks, plus plenty of opportunities to network and share your own ideas and challenges with colleagues working in a similar space across the sector.

The conference features two fantastic keynotes from internationally recognised digital innovators.

Our opening keynote is Sebastian Deterding. Sebastian is a designer and researcher working on playful and motivational design who’ll share his expertise on ‘Designing for Curiosity’. We think his wide, international perspective and deep expertise in design is the perfect opening to the day.

Our closing keynote is Shelley Bernstein, Chief Experience Officer at the Barnes Foundation. You’ll know her work at Brooklyn Museum including the mobile live Q&A app ASK Brooklyn Museum, crowd-curation projects Split Second, Click! and GO and more. She’ll talk about the challenges of moving between two very different museums, deploying short-term solutions while working towards institutional change and longer-level strategies, and her shift from ‘digital’ to Chief Experience Officer.

Museums+Tech 2016 Keynotes

Museums+Tech 2016 Keynotes

Full Programme

As well as speaker bios and talk abstracts, you can get a sense of what you’ll learn from our Museums+Tech 2016 speakers.

09.45  –  Registration, with refreshments

10.15   –  Chair and Venue Welcome: Mia Ridge (MCG/British Library) and Tom Scott, Head of Digital Engagement, Wellcome Trust, ‘What is a digital library? Repository or platform?’

10.30  –  Keynote: Sebastian Deterding, Designer & Researcher
‘I wonder…? Designing for Curiosity’

11.15  –  Refreshment break

11.45  –  Session One: Digital Storytelling

Chair: Charlotte Sexton

  • Elaine McIntyre, National Museums Scotland – Behind ‘Explore’: how we rethought our approach to telling stories online
  • Rhiannon Looseley and Josh Blair, Museum of London, Fire! Fire! A story told several ways
  • Rosie Clarke, Culture24, Answer me this! Questions and experiments

12.45  –  Lunch & MCG AGM

Stay tuned for information about optional lunchtime tours.

14.00  –  Session Two: Lightning Talks

Chair: Katherine Biggs
Short, sharp talks aimed to provoke and stimulate

  • Russell Dornan, Wellcome Collection, Sleep Stories: crowdsourcing a patchwork of meaningful stories online and in person
  • Jason Evans, National Library of Wales, Sharing digital content with Wikimedia
  • Chloe Roberts, Wellcome Collection, Adaptive evolution with A/B testing
  • Anna Lowe, SMARTIFY, An Audioguide for the Digital Age
  • Sarah Cole, TIME/IMAGE, Poetic Places: Making a geolocation app with little time, less money, and no coding
  • Andrew Larking, Deeson, The naked bot
  • James Lloyd, Ure Museum of Greek Archaeology, Objects in the Round: photogrammetry for engagement and education

14.45  –  Refreshment break

15.15  –  Session Three: Parallel Sessions

Session 3a, main auditorium: Working in a Digital World

Chair: Mike Ellis

  • Martin Fell, York Museums Trust, Wikipedia projects aren’t built in a day – Roman coinage on Commons
  • Katharine Alston, Imperial War Museums, Using service design, dashboards and Trello in the trenches
  • Vahur Puik, Estonian Photographic Heritage Society, The hard work of crowdsourcing. The experience of
  • Sarah Younas, Tyne & Wear Archives & Museums, Digital as New, Authentic Museum Experiences

Session 3b, Franks and Steel rooms: Working with Collections

Chair: John Stack

  • Kate Noble, Sarah-Jane Harknett, Naomi Chapman, The University of Cambridge Museums, ‘It’s got to be easy to use’: collections based narratives in the classroom and how teachers use digital resources
  • Lucy Moore, Leeds Museums and Galleries, Creating an online interactive using a ‘difficult’ collection
  • Robert Cawston, National Museums Scotland, Generating engagement: creating playful experiences with museum collections

16.15  –  Keynote: Shelley Bernstein, Deputy Director of Digital Initiatives and Chief Experience Officer, Barnes Foundation
How to change the Tires on a Moving Truck’

17.00 Conference close

17.15 Drinks Reception

Find out more about MCG’s Museums+Tech 2016 speakers.

Read abstracts for all the talks taking place on the day.


  • Museums+Tech 2016 Event Coordinators: Ina Pruegel and Kath Biggs
  • Comms, marketing, bursaries logistics and more: Brian Moss, Dafydd James, Ivan Teage, Jessica Suess, Mia Ridge, Rosie Clarke, Sarah Middle
  • #musetech16 Programme Committee Chair: Mia Ridge. Programme Reviewers: Alison Clague, Ben Templeton, Claire Bailey-Ross, Danny Birchall, George Oates, Gill Greaves, Graham Davies, Jennifer Ross, Jenny Kidd, Jessica Suess, John Stack, Joseph Padfield, Kim Plowright, Richard Light, Sarah Middle, Sharna Jackson, Suse Cairns, Zak Mensah
  • Speakers and session chairs
  • The Wellcome Collection, especially Gemma Wallace, Danny Birchall, Tom Scott and Internet Archive tour lead
  • The tweeters, snappers and bloggers who helped share the day’s stories

UKWM2016 general collage 1

This year’s theme: Sharing our Stories

Museums have a range of ways to tell stories to (and with) a wide and diverse audience. This conference will explore how digital technology supports museum storytelling, from the cutting edge to the mainstream, at the audience interface and behind the scenes. We’ll discuss games, augmented and virtual reality; social media and audio guides; websites and in-gallery installations; audience research and infrastructure.

Join us for a packed day of talks, networking and knowledge exchange. You’ll learn about topics including: audience research, collaboration, open data, digital communication, education, reimagining collections, 3D modelling, audio guides, crowdsourcing, artificial intelligence, A/B testing, agile software development. Where else could you catch up on so many topics at once?

About MCG conferences

Our first UK Museums on the Web (UKMW) conference was held at the V&A in 2001 and quickly became an important annual event for the digital museum sector. These days our ‘museums + technology’ conference has moved beyond the web to include any technologies museums use to reach audiences.

Our last event was in York in May – find out what you missed at our #MCGprojects conference or find out what people loved about past conferences.

Please note that our events have a Code of Conduct designed to let everyone have a great day.


Museums+Tech was held at the Wellcome Collection.

With thanks to the Wellcome Collection for their support.


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Event management: Ina Pruegel, Katherine Biggs
Programme Committee: Mia Ridge
Marketing: Rosie Clarke, Sarah Middle, Jessica Suess
Scholarships and bursaries: Brian Moss

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